History

history

1954
Origins

SsangYong initially started out as Ha Dong-Hwan Motor workshop. Building its empire upon producing trucks, buses and special purpose vehicles which led, late on, to building jeeps for the American army

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1964
Union

Ha Dong-hwan Motor Workshop merged with Dong-bang Motor Co. into Ha Dong-hwan Motor Co. and started building up jeeps, trucks, & buses for the US Army.

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1974
Establishment

Co founded Shinjin Jeep through which developed hard-top and soft-top Jeep cars.

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1977
Expertise

By then, the company changed its name into Dong-A Motor and was focused on manufacturing special purpose vehicles such as fire trucks.

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1986
Identity

Since then the company manufactured the 1st generation of the Korando in 1984 and was later acquired by the SsangYong Business Group establishing the company & all its vehicles as SsangYong Motor

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1991
Partnership

SsangYong formed a partnership with Daimler-Benz. Vehicles had the strength of SsangYong & the technology of Mercedes.

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1993
Musso

The first vehicle launched under Mercedes technology was the 4x4 SUV, the SsangYong Musso

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1995
Korando 2nd Generation

Hammering on their partnership, SsangYong utilized Mercedes’ Technology by launching the Korando 2, which featured engine options of both diesel and petrol.

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1997
Acquisition

Daewoo Motors bought a majority stake in SsangYong and so successful vehicles such as Korando were sold as The Daewoo until 2001

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2001
Reputation

The 1st generation of Rexton was launched, also using Merdeces technology. Rexton’s success emphasized SsangYong’s reputation for producing competent off-road vehicles.

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2010
Fleet

By 2009, SsangYong have established itself as the leader of SUVs by developing a range of off-road vehicles comprised of Musso, Korando, Rexton, Actyon, Actyon Sports, & Rodius

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2015
The Future

Such year marked the launch of the all-new Tivoli, a new generation of small crossover vehicles powered by a 1.6L engine. Tivoli marks a new era within SsangYong’s future.

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BRAND

SsangYong Direction; Modern & Premium!

“New thinking, new possibilities.” - This has been one of the core principles that kept Ssangyong going. The world is a vast arena that houses a lot of possibilities and innovations and the company recognizes its importance when it comes to automobiles. In this world of industrialization where businesses are becoming global, more and more people demand efficient transport mechanism to conduct business and personal transactions. The company’s line of vehicles are not only meant to wow clients with its good looks but also with the function.




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To innovate is to prepare for the future

With the fast-paced changes in societal preference, the need to be constantly sensitive to the wants of vehicle owners is a must. It’s what the service constantly strives the achieve. Along with the innovative minds working at the backbone of the whole operation, the company remains at the forefront of providing the best drive experience for people who are looking for SUVs and luxury cars.

Design and functionality matters. But so as the safety and environmental impact. All of these are taken into consideration when producing the best units. To improve the company’s product lines, reinforcing internal capacities including skilled manpower is part of the entire process. Continued pursuit to excellence through rigorous market research provides the blueprint for what is now considered as a leading automobile producer around the world.

To innovate is to prepare for the future, and SsangYong’s commitment is to a future-oriented vehicles fit for different users.

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Vision

“The most respected and innovative Korean Automotive company!”

Utilizing our core purposes we can implement a forward thinking vision and confront new innovative challenges.

Innovative

Despite the continued pursuit to innovate and develop top-performing vehicles, SsangYong doesn’t forget to always consider the environmental impact that their products that their units have. The combination of dignified, dynamic and rhythmical capacities of available units directly draw inspiration from nature itself.

Respected

SsangYong strives to return great satisfaction to all its stakeholders which include its employees, shareholders and business connection through respect that is mutual and a collaborating mutual growth which in return becomes a respected company that will receive superior admirations from its stakeholders.

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Korean

With a global market, this Korean automotive company is hands down filled with the glorious heritage that is the foundation of its forward thinking and innovative prestige over other companies.


CSR

GLOBAL CSR ACTIVITIES

Create a better world by sharing hope.

We have a strong belief at SsangYong that when more companies take the stand of being socially responsible, the globe will be a better place for all. We are truly dedicated to improving the quality of life of everyone and will strive to meet our role in a responsible corporate earth citizen.

Live in a warm community.

We strongly believe that if a company is profitable and large, it has a bigger piece in the social responsibility realm. As one of the top corporate earth citizens, SsangYong supports community events and is involved with diverse programs that improves the world community. We will continue to create a mindful support system for the community.

Love your neighbor by sharing happiness.

We strive to offer hope to those who are marginalized and do not receive the benefits of mainstream culture. Throughout the year we put on multiple fundraisers to assist the needy and provide assistance to individual stricken from floods and other disasters. We are committed to offering aid to those that need it the most.

CSR Activity Areas of SsangYong

Expanding CSR programs and activities.
We continue to expand our range of programs and activities that include key factors in environmental fortification, volunteering for stricken communities of disasters, raising money for the needy, improving quality of life for disabled, and many other volunteer support.

SsangYong has many key factors but one of the top is removing hazardous items and vegetation from ecosystems of wetlands to preserve its natural habitat. Specifically, in December 2007 in Taean, Korea when one of the worst oil spills in the nations history happened. SsangYong was one of the first companies to send volunteer workers to assist in cleaning up the area. In the future, SsangYong will continue to be a part of sustainability for the environment.

Main Headquarters: South Korea

Pyeongtaek Plant that can fabricate 220,000 or a greater amount of completely constructed units a year comprises of Head Office, Manufacturing Factory, R&D Center, Shipping Office, and so forth on the area with around 992,000 m². Pyeongtaek Plant is a center base of SsangYong Motor outfitted with high effective assembling offices and precise quality control framework and 'Mecca of 4WD' of Korea, and comprised of SUV processing plant to make TIVOLI, Rexton W, Korando C and Korando Sports, MPV plant to make Rodius, and traveler auto production line to build and create Chairman W.

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Concept Vehicles

SsangYong XLV-Air

The XAV-Adventure was additionally on display at the current year's Seoul Motor Show where the chunky small crossover envisioned a future variant of the SsangYong Korando. The styling is intended to speak to a more youthful gathering of people, and it conveys a tough look which seems to be a cutting edge redesign of the exemplary Toyota Land Cruiser. The rooftop highlights a canvas segment that moves off the beaten path for vast headroom inside. Force is given by either a 1.6-liter petrol or diesel motor. What's more, there's a 13-torque electric engine at the front and two more 40-hp units at the back to give some crossover drive from a 2.1 kWh lithium-ion battery.

SsangYong additionally has the XLV-Air concept for viewing in Germany. The bigger hybrid looks all the more threatening with its mix of matte paint and red lipstick. Underneath the mean look, the model is really a more drawn out adaptation of the SsangYong Tivoli. In a prior declaration, the brand said that a creation rendition ought to take off right on time one year from now. In concept form, there's a decision between a 1.6-liter diesel or fuel motor with a six-speed programmed or manual and two-or four-wheel drive.

SsangYong has its ambitions on being a car manufacturer in the US, this is still a long way away. For now, check out the latest South Korean concepts at the gallery in Frankfurt.

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